Canadian Viewers Find their MOTIVE: New Canadian Series Debuts with 1.23 Million Viewers

Latest News, Breaking News - Posted by Channel Canada on February 4, 2013

It was another touchdown for CTV’s original programming slate last night as, despite an 11p.m. ET start time, 1.23 million viewers tuned in for the post-SUPER BOWL premiere of its new original drama series MOTIVE. The debut becomes the #1 Canadian series premiere of the 2012/13 broadcast year. With 4.2 million viewers tuning in to some or all of the new Canadian crime drama, MOTIVE tackled its competition by more than doubling ELEMENTARY’s audience head-to-head (548,000; Global), and kicked off its debut season as the most-watched program of the night, next to the SUPER BOWL. Following a massive promotion and publicity campaign, MOTIVE held steady throughout the delayed broadcast and scored big among both men and women, with a 6.5 rating for M18-34 in Toronto and a 5.2 rating for F18-34 in Vancouver.

>>Click here for the full article